Hey guys,

​

Just a quick one this month.

​
​February income report:

​

• Post-HCU niche site (Mediavine): $1,634.68
• YouTube Adsense: $2,622.32*
• Digital Products: $446.00

​

Total: $4,703.00

​

*One YT channel has had monetization paused for 10 days as I try to switch from my personal to business Adsense accounts. It’s been a frustrating wait for approval, and costing me!

​

Income year-to-date:

​

January: $4,788.72

February: $4,703.00

​

Running total: $9,491.72

​

Quick Monthly Summary

​

Between the ‘paused’ revenue from one YouTube channel (for an Adsense account switch), and a big lull in digital product revenue, the month came out a bit less than I’d hoped.

​

My digital product relaunch will run through April and May.

​

Everything is building-up to that.

​

In preparation, I’ve been working hard at:

​

• improving my landing pages
• pumping out YouTube videos that promote the launch
• Setting up Meta pixel for potential retargeting of website visitors.
• Setting up better UTM tracking from the youtube videos to track which one converts buyers best

​

Mindset is … equal parts hopeful I’ll hit my $40k goal and very worried I won’t catch the wave again this year.

​

To hit $40k, I’ll need to sell 1,000 copies of my $40 digital product (cart closes May 29).

​

Last year I sold

​

283/1000

​

This year to date, I’ve sold (drumroll please…)

​

23/1000

​

Feel free to send any questions, or just email me to have a chat about how your projects are going.

​

Have a good March!

Chris.

​
​

​

Hey guys,

​

The first month of 2026 is done! Here’s the month’s revenue:

​

• Post-HCU niche site (Mediavine): $1,309.70*
• AI Slop YouTube Channels (AdSense): $2,727.52*
• Digital Products/Courses (YouTube Top of Funnel): $751.50

​

January Total: $4,788.72

​

*The post-HCU site and AI Slop channels are passive – I haven’t touched them in 6-12 months.

​

Comparison to Last Year

​

Last year’s January total was $2283.66. So I’m up over double.

​

The YouTube channels have seen particularly strong growth:

​

Channel 1:

• Jan 2025: $308.66
• Jan 2026: $306.40

(No new videos were published in the whole of 2025 – rankings are holding steady)

​

Channel 2:

• Jan 2025: $729.76
• Jan 2026: $2,006.60

(No new videos since July 2025)

​

Channel 3:

• Jan 2025: $39.25
• Jan 2026: $414.52

(No new videos since July 2025)

​

There are three lessons here.

​

1. High Stability: YouTube rankings are incredibly stable. It’s why I’ve always loved the YouTube algorithm vs the Google algo
2. It Works: Low-effort, high-quantity content works just as well on YouTube as it did in the niche sites space.
3. It ain’t gonna last: This isn’t a “real” business model. You’re 100% reliant on YouTube/Alphabet to both RANK you and PAY you… at a time when they’re trying (and failing) to knock this content down. This is why I haven’t really committed much to this model. I want a ‘real’ business.

​

YouTube-to-Product Project Update

​

As a reminder: my goal is to build a course/product business off the back of YouTube. I’d like it to make at least $40,000 between now and May.

​

Check out my funnel this month:

​

• Video Views: 5,396
• Clicks through to landing page: 367 (7 in every 100 viewers clicked the link in video description)
• Sales: 11 (3% landing page conversion rate; 2 in every 1,000 video viewers made a purchase)
• Revenue: $499 / $45 AOV
• RPM: $92.47 RPM

​

The good news: That $45 AOV is WAY up from $25 in previous months. A bundle discount + urgency ribbon on the sales page have done the trick.

​

Note: This product’s peak season hasn’t begun yet. I’ll be keeping an eye on how this funnel performs in March/April when I expect higher interest in the topic.

​

My First YouTube Paid Ads Attempt (Fail)

​

I tried to run YouTube Ads to my videos.

​

I set it up so my video would be the “sponsored” video for certain search terms on YouTube.

​

I set it to cap my cost per view to 14c ($140 per 1,000 views).

​

In other words, I spent $140 to buy 1,000 views from Tier 1 country audiences.

​

Results were:

​

• Zero sales. Remember: organic traffic delivered 2 sales per 1,000 views.
• Lower average view duration from ads (2m 41s) than organic (3m) and direct/unknown (13m 33s)
• My cap of 14c per view meant I didn’t get impressions for the most lucrative keywords / audiences – other advertisers were outbidding me.

​

The takeaway: YouTube search ads are not viable at this time of the sales cycle. It costs too much to ‘buy’ the sort of high-quality view that could lead to a sale.

​

I will try again when I’m fully in peak season and buyers are a bit more ready to purchase.

​

Feel free to send me feedback, comments, questions, thoughts, etc. … or update me on your own projects.

​

Happy February!

Chris.

​

​

It’s a 2025 wrap! The original goal was $70k from post-HCU revenue. I revised that down to $50k after my niche site got hit in February.

​

Then, we had the worst Q4 ad revenue in memory…

​

So, here’s how it all turned out:

​

2025 Income Report (Post-HCU Projects)

​

• January: $2283.66
• February: $3189.12
• March: $4311.43
• April: $4140.18
• May: $4044.69 + $3025 (digital product launch)
• June: $3854.08
• July: $2505.97
• August: $3,524.60
• September: $6,016.65
• October: $5,612.75
• November: $4,525.12
• ​December: $3,390.88

​

Total: $50,424.13

​

Approximate breakdown:

​

• 50% YouTube AdSense
• 40% Mediavine
• 10% Digital Products

​

Had 3x YT channels that looked something like this:

​

​

​

​

​

​

How I did it

​

I’m saying “how I did it” as if it’s something you’d want to replicate … so just to be clear: please don’t copy this. It was stupid.

​

1. Faceless YouTube: I spent 2 years trying to get faceless YouTube slop to work. And it’s worked. Kinda. I’d say I made about $25,000 this year from this sort of slop. It’s a long, hard slog that’s not very scalable. I ended up letting my VA’s go in July and haven’t been making slop since.
2. Niche Site: I made a post-HCU niche site. I focused on Pinterest. Got Google traffic, too. Both slapped me with algorithmic penalties in early 2025. Guys, these big companies hate us. Algorithm-reliant niche sites are not the future.
3. Digital Products: These were my lowest effort, highest reward wins. Even though I only made about $5,000 from digital products this year, I see the most potential with this model. I saw RPM’s at $40 (on the low end) and $175 (on the high end). Yes, I’m currently relying on the YouTube algorithm for sales, but I’ve never been burned by the YouTube algorithm … AND … I think I could potentially run profitable ads to some of these info products in 2026.

​
For 2026, I’ll be doubling down on YT videos (faceless, 11labs voice) funneling into digital products.

​

2026 Overall Prediction…

​

• Low Low Ad Rates: Ad rates in Q4 were horrendous. Like, INSANELY bad. There’s just no certainty left in the US economy so advertisers are pulling their ad budgets. I predict this will continue, or worsen, into 2026. (If you’re monetized by AdSense or Mediavine, it’s bad news. If you’re running ads to your products, you might be able to leverage this to your advantage).

​

My 2026…

​

• April/May Launch: I’ve been gearing up for my big April/May product launch. Stay tuned. The whole year hinges on how successful this is.
• Summer 2026: One of two scenarios. Either my product launch goes well and I’ll be doubling down … or, I’ll be back to square one and you’ll get to see me trying a new way of making money.

​

Skill I want to build…

​

• Paid Ads. Need to, must, absolutely life or death have to figure out how to run ads to a successful funnel.

​

Call Out (I want to chat with you if…):

​

If you’re successfully running paid ads to digital products or courses (any platform – Meta, Tiktok, YouTube, Google) … please reach out! I’d be excited to chat with you about how you managed to get it working (and potentially might want to work with you).

Cheers,

Chris

Hey guys,

​

Hope your November went well. Income report is below, then some thoughts.

​

• YouTube Adsense Channel 1: $284.62
• YouTube Adsense Channel 2: $2,077.75
• YouTube Adsense Channel 3: $414.86
• Digital Products (promoted across several channels): $422
• Post-HCH Niche Site: $1,325.89

​

November Total: $4,525.12

​

2025 Year To Date (Post-HCU Projects)

​

• January: $2283.66
• February: $3189.12
• March: $4311.43
• April: $4140.18
• May: $4044.69 + $3025 (digital product launch)
• June: $3854.08
• July: $2505.97
• August: $3,524.60
• September: $6,016.65
• October: $5,612.75
• November: $4,525.12

​

Total: $47,033.25

​

Read on for business updates.

​
​Things are about as tough as ever…

​
Revenues from my old niche sites are down over 50% from this time last year.

​

For me, 2026 is really the crunch – if things don’t turn around, I’ll have to figure something else out.

​

I’ll probably sign up to be an online tutor of some sort.

​

But I won’t give up on online biz.

​

Even if I got a job, I’d still grind through the night to find an online solution.

I’m hooked on the dream – independence, freedom, not having to worry about money …

​

But some projects just don’t fit me…

​

I’ve got a buddy who’s been really excited about Facebook ad arb & YouTube AI Slop.

​

There’s something about it that gives me the ick.

​

I gave up on the Slop stuff, even though it brings in a little money.

​

It really solidified in my mind that I don’t just want to do anything for money.

​

I actually want to do something that gives me pride and purpose.

​

My ikigai project…

​

Ikigai is something that is:

​

“…a motivating force; something or someone that gives a person a sense of purpose or a reason for living.”

​

It comes from the crossover of the following:

​

• What you love
• What the world needs
• What you are good at
• What you can be paid for

​

The YouTube project I’ve been talking about for the past few months gives me that pride and purpose.

​

It’s my ikigai.

​

That’s why I’ve been able to grind through despite the minimal positive reinforcement.

​

(I think hope pray 99% of my sales will come in April/May during “high season”.)

​

Just some small updates on this project…

​

• My main YT channel for this project got rejected by YouTube Adsense for “duplicate content” (I make clips from the long videos and repost them – YT didn’t like that). I don’t care all that much, this is about digital products, not Adsense.

​

• I think I made about $250-300 last month from this project in digital product sales.

​

• It’s been 2 months since I launched the second “course” offering. I decided to put it on a new YouTube channel. I think it was a mistake because things are quiet.

​

This is what the 2nd, newer course’s stats look like right now:

​

• Got 1,100 views in 2 months
• Collected 11 free emails (1% opt-in rate)
• One sale ($59)
• RPM: $54

​

I keep promising you guys that April is going to see a huge surge in sales. God, I hope that’s true !!!

​

Keep grinding.

Chris.

​
​

​

Hey guys,

​

In this email:

• July income report
• Digital products progress
• A mindset update

​

Income Report

Last month was a really bad month.

​

I’ve been avoiding looking at the numbers because I knew they would be bad.

​

The niche site was smashed to pieces.

​

It has been shadow banned by Pinterest and now hammered by Google. It’s down from $2,000 months to $800 last month.

​

Here’s the revenue:

​

• YouTube Channel 1: $117.37 (adsense) + $223 (digital products)
• YouTube Channel 2: $1157.42 (adsense)
• YouTube Channel 3: $204.87 (adsense)
• Niche Site: $803.31 (mediavine)

​

July Total: $2505.97

​

Here’s the year to date:

​

• January: $2283.66
• February: $3189.12
• March: $4311.43
• April: $4140.18
• May: $4044.69 + $3025 (digital product launch)
• June: $3854.08
• July: $2505.97

​

2025 Year to Date: $27,354.13

​

Digital products progress…

​

Two big (but also small) things have happened in the past 6 weeks since my last update:

​

• Trademark approval: My digital products are mostly built off the back of other businesses. For example: Training materials on how to use Canva. I looked up the website for the business (e.g. Canva – but it’s not Canva) and they had some documentation about how you’re not allowed to use their trademark in your product names, youtube videos, etc. eeesh!!! So, I reached out to them to try to secure trademark approval. They asked to view all my materials – and they approved them! They’ve given me license to continue to sell my digital products so long as I included a bunch of disclaimers and change the title from (for example) “How to do X on Canva” to “Niche Safari’s Guide on How to do X on Canva”. Huge relief!

​

• Course complete: I’ve “soft launched” my course. I’m really proud of it. But … I’m starting from scratch. I currently have a grand total of 1 email subscriber who opted into my lead magnet. The reason I build the course first was that I needed to learn about the topic before I could create content on it. The course was my way of learning about it. The hard part: now I need to build an audience. F*ck. (I wasn’t totally naive – I’ve sold crappy digital products in this niche before, and I know they sell. So a great offer in the niche should do really well).

​

My mindset…

​

I really (really) hope that I can stop reporting on my income from my crappy niche site and YouTube channels. In 2026, I want to be sending you income reports on my digital product sales!

​

Despite a really quiet few months, I’ve done a lot of internal work. I’ve stopped frantically banging out useless videos and expecting a different result. I’m focused on how I can create value for my audiences and give them amazing offers to help solve their pain points.

​

Sometimes, it feels like “chewing glass and staring into the abyss”. Most days, I feel like a complete failure. But I’m also learning – a lot – and trying new things. This path back to success has been so much harder than I expected, but I know I’ll make it out the other end eventually.

​
​

Happy August.

Chris.

​
​

​

Hey,

​

June 2025 was another full month of building out my course.

​

I’m 11 weeks deep now.

​

I haven’t published a piece of content in 11 weeks because I’ve just had my head down on this course.

​

It’s a strange feeling.

​

June Income Report

​

• YouTube Channel 1: $1393.73 (AdSense)
• YouTube Channel 2: $205.62 (AdSense) + $166.20 (Digital Products)
• YouTube Channel 3: $257.60 (AdSense)
• “Pinterest” Niche Site: $1831.93 (Mediavine)

​

June Total: $3854.08 (A small 5-10% summer dip. Nothing to worry about. Q4 will make up for it.)

​

2025 So Far…

​

• January: $2,283.66
• February: $3,189.12
• March: $4,311.43
• April: $4,140.18
• May: $4,044.69 + $3025 (digital product launch)
• June: $3854.08

​

First 6 Months: $24,848.16

​

Will the course even sell or have I wasted 3 months of my life…

​

11+ weeks to make a course that might be a complete flop. Am I crazy?

​

I have to return to my premise:

​

• Proof of concept: I get sales for a $25 digital download of a product that solves part of this problem (proof of concept?)

​

• Competition is good: There’s a massive multimillion dollar competitor in this niche who I believe I can outdo with content marketing

​

Does it even matter if the course sells?… (My internship model explained)

​

I’ve got this philosophy right now that goes something like this:

​

• The year consists of four 3-month seasons.
• Spend 3 months building a business
• Let it sit
• Try another business for the next 3 months
• Repeat 4 times a year.

​
Essentially, I’m giving myself 4 chances per year to build a business.

​

(Okay, this course might take 6 months – so I’ll give myself 3 chances this year).

​

Here’s the idea behind this philosophy:

​

• Have a good crack: 3 months is a genuine commitment. It’s real effort, not surface-level attempts.

​

• Plenty of chances: I only need one knock-out success and I’ve got many, many attempts to get it right.

​

• Success will come: Therefore, I just need to be patient. Success is inevitable (unless I give up).

​

Track record so far (I know it’s confusing to keep up – I’ve been trying a lot of stuff):

​

• Facebook Ads -> Daily Newsletter: I committed 2 months to this in Summer 2024 and it was a total flop.

​

• “Pinterest” Website: I committed about a combined 3 months to this in February 2024 + November/December 2024. It’s generating over $20,000 a year in passive income right now.

​

• Evergreen Faceless YouTube Channels: I’ve committed about 4 months to this, cumulatively, since December 2023. The channels are generating over $20,000 a year in passive income right now.

​

• Digital Product YouTube Channel (May 2025): This took me 1.5 months to build and it’s made $3025 so far. I believe it will come back in and out of season a few times a year and also make me $10,000 per year going forward.

​
So, we’re talking 3 moderate successes out of 4 completed attempts … and at the end of each, I was able to pause and assess whether I should carry on or look for another idea.

​

The clear risk is I find “moderate success” and fail to see that it could have been a “raging success” if I just committed a bit longer.

​

But also … 3 months is long enough to get a feel for:

​

1. Do I like this business model or am I going to hate my life if I continue?
2. Could this idea scale to the moon or will it cap out at a low figure?

​

So, that’s why I call it the internship model. I have a good hard go at an idea for 3 months and see if it’s for me, then move on until I find “the one”.

​

Anyway, curious what you think about this model.

​

Happy July,

Chris.

​
​

​

​

Hi friends,

In this email:

• $4,044 May income report, plus
• $3,075 from a brand new faceless YouTube channel in 30 days.

May Income Report

I’ll get the regular income report out of the way before we dive into my very interesting case study.

It’s pretty much the same as last month:

• YT Channel 1 – $1242.70 (Adsense)
• YT Channel 2 – $425.98 (Adsense) + $153 (Gumroad)
• YT Channel 3 – $180.55
• Niche Site – $2042.46

May Total: $4,044.69

2025 So Far…

• January: $2,283.66
• February: $3,189.12
• March: $4,311.43
• April: $4,140.18
• May: $4,044.69

And the brand new faceless channel…

I told you last month that I was going to release a new YT channel.

• The channel has just 7 videos on it.
• They average about 40 minutes each.
• They solve a problem for a very niche avatar.
• All faceless with AI voice (elevenlabs)
• I flogged a low-ticket digital product throughout the video. (It started at $4.50, ended at $25 – realized it was way underpriced half way through).

And the fish took the bait.

This is the May 2025 summary from my Payhip dashboard:

And the May 2025 YouTube dashboard:

Interestingly, I had a lot of repeat viewers. The videos were so long that people watched them in multiple separate sessions. I only really had 33,592 “unique viewers”.

It’s not as good as it sounds…

If I included this new channel’s revenue for the month, I’d have made a touch over $7,000 for May.

But I don’t feel like it’s legitimate to do that.

Because this income was a flash in the pan.

It wasn’t recurring, and it won’t recur.

So the idea of screaming from the rooftops (Twitter?):

“I made $3,000 in 30 days on a BRAND NEW FACELESS YOUTUBE CHANNEL that STILL has less than 1,000 subscribers!”

…while that’s technically true, it just doesn’t feel right.

The truth is, I rode a trend…

I saw a trend coming. Something like this:

• Astrology: Mercury is Turning Retrograde in May … I’ll do a deep dive in Mercury Retrograde and sell an ebook off the back of it.
• Swim University: People are preparing their pools for summer … I’ll make an ebook on how to prep your pool.
• OpenAI is Releasing a New Model: I’ll do a deep dive video and mini-course “masterclass” on what people need to know etc.

Each of these trends are a flash in the pan. Once the trend passes, the channel fizzles out until the next ‘flash’.

And true to form … the channel is getting approximately zero traffic right now.

So, think of this as a one-off case study with a product launch, not recurring revenue. (I need to find a more evergreen niche!)

This is my 2nd success using the “YouTube Tutorial to Low-Ticket Digital Product” model.

Check them out side by side:

* The high rate of return viewers for attempt 2 makes it look weaker than it really was – in reality, Attempt 2 was an outstanding success. If I just took unique viewers, the RPM would be $91.55 at 7.8 sales per 1,000 viewers.

What I’d improve…

• Higher ticket: Free lead magnet > email sequence > $299 course (will sacrificing the low-ticket sale for a potential high-ticket sale down the line increase the average RPM?)
• Cart Upsells: Driving higher AOV through order bumps and one-click upsells

In other words, there’s potentially a lot more profit to be had here.

In the future, I hope to look back at $40 RPMs as child’s play compared to what’s truly possible.

What’s next…

I’ve spent 6 weeks working on a $299 course that I will sell off the back of tutorials on a new channel – let’s call it Attempt #3. I’m guessing I’ll still need another 6 weeks until it’s ready to launch.

In the future…

At some point, I’m going to have to double down on one of these niches and turn it into something real.

Hope your projects are doing well,
Chris.

P.S. I’ll be cleaning the list in a few days. If you receive an email titled “Goodbye”, it’s because your ESP isn’t telling ConvertKit that you’re opening my emails. Make sure you open that “Goodbye” email and click the link to stay opted-in.

​

Hey,

​
April’s numbers:

​

• YouTube Channel 1: $1,314.24
• YouTube Channel 2: $403.65 (AdSense) + $243.30 (Gumroad)
• YouTube Channel 3: $162.73
• Niche Website: $2,016.26

​

April Total: $4,140.18

​

2025 So Far…

​

• January: $2,283.66
• February: $3,189.12
• March: $4,311.43
• April: $4,140.18

​

In the rest of this email:

​

1. First dollar from my 21-Day-Old YouTube channel…
2. I could have earned more, but for one stupid mistake…
3. Steal these niche ideas…

​

(Plus a quick note about my pinterest site at the end).

​

#1 New YouTube Channel Made its First Dollar (Took 21 Days)

​
Last month I talked about my new focus:

​
​YouTube channels that funnel people to info products (ebooks, templates, mini-courses).

​
I see it as a win-win:

​

• People buy: I make money from info products.
• People don’t buy: I make money from Adsense.

​
That dependency on two income sources is appealing.

​

Here’s How I Made the Channel

​
I spent about 25 days making 7 long, but faceless, videos, solving tricky problems for a niche audience.

​

• Video 1: 4hr 4min
• Video 2: 40 min
• Video 3: 46 min
• Video 4: 1hr 2 min
• Video 5: 46 min
• Video 6: 40 min
• Video 7: 9 min

​

They’re all faceless. They all use elevenlabs AI voices.

​

I uploaded them all on 9 April.
​

​

Channel Growth and Free Downloads

​
As of May 1st, the channel has received:

​

• 780 views
• 116 sales page views (15% of viewers)
• 38 free downloads (5% of viewers)
• 1 paid download ($7.50)

​
​

It’s fun to watch the downloads in my email inbox:

​

​

#2 A Rookie Error…

​

I probably could have gotten more paid downloads.

​
I received a YouTube comment 3 days ago from someone saying they couldn’t make the purchase.

​
Turns out: Stripe needed to confirm my email address. I’d gone 19 days before anyone notified me.

​

#3 Here are some niche ideas for this model…

​

Niche Example 1: Extremely detailed and helpful videos on how to clean a fish tank, fix a fish tank’s pH level, prepare a fish tank for a certain type of fish, repair a broken fish tank filter, etc. etc. Softly promote an ebook upsell: “7 Days to Healthier Fish: The Fish Tank Guide for Idiots”.

​
​Niche Example 2: Extremely detailed and helpful videos on how to prompt ChatGPT images for Meta Ads professionals. How to prompt it to copy successful ads, how to prompt it to create highly realistic ad images, how to prompt it to make highly clickable ads, etc. Softly promote template upsells: “101 AI Prompts for Meta Ad Images – For Advertising Professionals (with Bonus Image Swipe Files!)”

​

The trick is:

​

(a) you need to solve a very specific problem for a very specific audience.

(b) Your free content needs to be so good and so detailed that people wonder why it’s free.

​

Looking forward…

​

I know the YouTube to info product pipeline works.
​

So I’ve spent the last 10 days working on another digital product that I’ll promote on YouTube.
​

This time, I’ll set the price at $250… so it has real potential.
​

This one’s the big, scary course that I’ve always wanted to make but never had the guts to tackle.

​

It’s going to take all summer to complete.
​

But it’s time to slay my dragon.

​

Cheers,

Chris.

​
​

P.S: Pinterest Destruction…

​
​

Pinterest shadow banned my niche site. And I’m not really that upset – it was a lot of work for not much money.

​
​

​
​

I find Pinterest to be even more volatile than Google.

​
​

Fortunately, the site is still ranking well in Google.

​
​

And it had its best month yet.

​
​

​
​

So, the “Pinterest Niche Site Case Study” turned out to be just … a regular Google-dependant niche site.

​

As always, email me with any questions, comments, or just to chat.​
​

Hey,
​

March income report coming at ya!
​

• YouTube Channel 1: $1390.82
• YouTube Channel 2: $489.59 (adsense) + $460.50 (info products)
• YouTube Channel 3: $200.55
• Pinterest Niche Site: $1769.97
  ​

March Total: $4311.43
​

And here’s how the year is looking so far:
​

January: $2283.66

February: $3,189.12

March: $4311.43
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My YouTube Plans are Changing Evolving (As Always)​
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I read a quote from Dickie Bush recently:
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“Your wealth is a direct measure of the value you create for others.”​
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The value I’ve been creating for others on YouTube has been, frankly, marginal.
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My YouTube model is mostly arbitraging ChatGPT:
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1. Get one-click Text AI script from ChatGPT
2. VA’s run Text AI script through Voice AI (Elevenlabs)
3. VA’s add graphics
4. Upload to YouTube
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The arbitrage here is simple: some people would prefer to hear information than read information.
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Don’t get me wrong. It’s a GOOD model.

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And my VA’s are going to keep making 240 videos a month using this model.

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It’s a great, low-effort side hustle that’s already making me thousands per month.

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But what if…?
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I create more value.

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Value nobody’s provided on YouTube before because it’s SO MUCH value to provide for free.

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It looks like this:
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• 3-4 hour long videos solving specific problems for specific people.
• Push info products that help solve the problem better and faster.

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Those 4 hours of highly-valuable content has to be a trust builder, right?
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I’ve spent the last 20-ish days making ONE video. It’s going to be about 4 hours long. And it’s going to solve a very specific problem for a very specific audience.

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And as usual, I’ll offer low-ticket digital products to add even more value ($10-$250 price range)
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There are four possible outcomes here:

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• Strike out: It’s a total flop
• Slow burn: Launch is a flop, slow growth over time
• A little profit: I make $100-$2000 per month from YouTube AdSense revenue (from this month of work)
• Home run: I make $5,000 per month from AdSense + Info Products.

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Either way, I think this is the way to go – create insane value for others.

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Even if this one fails, I’ll try other multi-hour, hugely valuable, videos.
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Over the next few months, I plan to make multiple extra-long videos just like this.
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(P.S.: Yes, it’s all faceless).
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I’ll let you know how it goes.

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Happy April.
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Chris.

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This post-it note has been sitting on my desk for 12 months:

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It was a reminder:

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If I wanted to get back to the top, it’d be slow.

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One milestone at a time.

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To get to $20,000 months, I first need:

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• $1,500 months …
• Then $3,000 months
• Then $4,000 months … and so on.

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February 2024, when I wrote that post-it note, things were pretty bleak:

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• New Niche Site: $0 (I launched it on 28 Feb 2024)
• Main YT Channel Earnings: $145

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February 2024 Total: $145

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February 2025, I’ve made it to that $3,000 milestone:

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• Evergreen/SEO YT Channel 1: $403.06 + $248.80 (info products)
• Evergreen/SEO YT Channel 2: $1122.83
• Evergreen/SEO YT Channel 3: $156.76
• Evergreen/SEO New Niche Site: $1,257.67

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February 2025 Total: $3,189.12

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Breaking $1k in YT AdSense revenue in February on the main channel felt great, too:
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The rest of this email will map out my YouTube content plan – something like: “How to grow an ads-based content business in 2025”. Because I still think it’s do-able.

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How I Grew My Previous Business by $288,000 in 1 year (And How I’ll do it Again)

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Things really took off for my previous niche site when I focused on a simple thought process:

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• “My site averages $20 per article, per month.”

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Therefore:

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• “If I publish 100 articles a month, and each one averages $20 per month, I’ll grow my business by $2000 per month.”
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The Plan in Motion:

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I hired more freelancers. I started making 100 quality articles per month.

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For the first few months, things were slow – pages take time to rank, after all.

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But I persevered. My math seemed solid.

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And it worked.

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Within a year, the site was making $24,000 per month more than it was making the same month the previous year.

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I kept doing that for several years. The profits kept stacking – until they didn’t.

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But The Math is Still Mathing.

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Fast forward to March 2025.

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The content game is not so easy anymore.

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That’s why so many people have left our space.

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Here’s my situation:

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• “My YouTube channel averages $3 per video per month.”

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So, I’ll apply the same logic:

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• “If I publish 300 videos a month, and each one averages $3 per month, I’ll grow my business by $900 per month.”

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Yes, there will be a 4-6 month drag as the content ages in. Yes, there’s risk profits decline as I scale. Yes, this will all come tumbling down one day, too. (But I’ll make a lot of money in the meantime).

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I’ve got two options:

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1. Jump on Twitter and moan about the looming AI apocalypse, or
2. Make money while the sun’s still shining.

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If I just spent the last 365 days moaning about AI (like too many people have!), I wouldn’t have a new $3k per month passive income stream right now.

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And if the math holds up, I could have a YouTube portfolio earning $10,800 (12 x $900) more per month this time next year.

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That’s my path to $10k.

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Call me crazy.

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But the math is mathing.

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Good luck out there,

Chris.

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P.S. I slept on this email overnight, wondering: “How could I have stacked it with more value?” And I’m still here thinking “How much more could I have helped people this month; what do my readers need from me to help them reach their ideal business/side hustle/life in 2025?”

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So, feel free to send me any questions, objections, or curiosities you have about what I’m up to (or what you’re up to!), and I might be able to cobble together a second “Q&A” email for this month, answering your questions.

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