About Me

Hi, I’m Chris, aka “Niche Safari.” It’s called Niche Safari because I was originally “looking” for a niche, like I was on a safari. idk. Let’s just move on from that, okay? Thanks.

Here’s my online business timeline – warts and all.

November 2018

In November 2018, I turned 30.

And quit my job as a university lecturer.

To follow my girlfriend (now wife, mother of my child), to Canada.

I couldn’t swallow the idea of job interviews.

Begging to some smug nobody for a low-paid job.

So I hung up my mortarboard hat,

listened to podcasts (Niche Pursuits, the Doug Show, Authority Hacker),

and built some websites.

January 2019

Between January and July 2019, I launched two websites.

The first was a content site.
The second, an affiliate niche site reviewing products on Amazon.

The first year of any new venture is a whirlwind of learning.

But by the end of the year, I was drawing a small but motivating sum of cash from Amazon and Ezoic, marking the first money I ever made online:

April 2020

On the 29th of April 2020, I launched Niche Safari with a video explaining how I got to 100,000 pageviews a month within 9 months of registering a domain.

September 2020

Launched the race to $5,000 case study, where I attempted to see which of two websites will be first to $5,000 per month: a site monetized by ads, or a site monetized by affilaite products.

Man, the intro of this video is cringe…