Hey guys, In this email: - July income report
- Digital products progress
- A mindset update
Income ReportLast month was a really bad month. I’ve been avoiding looking at the numbers because I knew they would be bad. The niche site was smashed to pieces. It has been shadow banned by Pinterest and now hammered by Google. It’s down from $2,000 months to $800 last month. Here’s the revenue: - YouTube Channel 1: $117.37 (adsense) + $223 (digital products)
- YouTube Channel 2: $1157.42 (adsense)
- YouTube Channel 3: $204.87 (adsense)
- Niche Site: $803.31 (mediavine)
July Total: $2505.97 Here’s the year to date: - January: $2283.66
- February: $3189.12
- March: $4311.43
- April: $4140.18
- May: $4044.69 + $3025 (digital product launch)
- June: $3854.08
- July: $2505.97
2025 Year to Date: $27,354.13 Digital products progress… Two big (but also small) things have happened in the past 6 weeks since my last update: - Trademark approval: My digital products are mostly built off the back of other businesses. For example: Training materials on how to use Canva. I looked up the website for the business (e.g. Canva – but it’s not Canva) and they had some documentation about how you’re not allowed to use their trademark in your product names, youtube videos, etc. eeesh!!! So, I reached out to them to try to secure trademark approval. They asked to view all my materials – and they approved them! They’ve given me license to continue to sell my digital products so long as I included a bunch of disclaimers and change the title from (for example) “How to do X on Canva” to “Niche Safari’s Guide on How to do X on Canva”. Huge relief!
- Course complete: I’ve “soft launched” my course. I’m really proud of it. But … I’m starting from scratch. I currently have a grand total of 1 email subscriber who opted into my lead magnet. The reason I build the course first was that I needed to learn about the topic before I could create content on it. The course was my way of learning about it. The hard part: now I need to build an audience. F*ck. (I wasn’t totally naive – I’ve sold crappy digital products in this niche before, and I know they sell. So a great offer in the niche should do really well).
My mindset… I really (really) hope that I can stop reporting on my income from my crappy niche site and YouTube channels. In 2026, I want to be sending you income reports on my digital product sales! Despite a really quiet few months, I’ve done a lot of internal work. I’ve stopped frantically banging out useless videos and expecting a different result. I’m focused on how I can create value for my audiences and give them amazing offers to help solve their pain points. Sometimes, it feels like “chewing glass and staring into the abyss”. Most days, I feel like a complete failure. But I’m also learning – a lot – and trying new things. This path back to success has been so much harder than I expected, but I know I’ll make it out the other end eventually.
Happy August. Chris.
| 