At the moment, I’m working on building passive income recurring revenue from evergreen YouTube videos.
The math is something like this:
- $3 per video per month
- 2000+ videos
When I tell my friends about this, I get a very (very) common response:
“Dude, that’ts a lot of effort for not much reward.”
I completely agree.
So, why would I torture myself with this?
It’s the Lifestyle, Stupid.
When people ask me what my long-term medium-term goal is, I generally say:
“I want $4 million in index funds by the time I’m 40.
And I stand by it.
But if we peel away the ego and twitter-bro aspiration of it all, my real goal is something a little different…
I want to enjoy the work. And I won’t compromise on that.
In Other Words
I don’t want to have to:
- Take calls
- Talk to people
- Get to the desk at 9am OR ELSE
- Work on projects I don’t enjoy
- Feel like I’m on a hampster wheel
How YouTube SEO fits my Goals
My current evergreen YouTube SEO play fits my goals because:
- I don’t have to talk to anyone
- I quite enjoy the process
- Once the content is created, I move on … I don’t feel like I’m on a hampster wheel.
- I can do it at my own pace.
So while the ROI might not be huge…
It fits my lifestyle goals perfectly.
Therefore…
Therefore, I’ve ruled out a lot of ideas, including higher-revenue plays.
I’ve ruled out ideas like:
- Facebook traffic niche site (hampster wheel to the max)
- Service business (talking to people)
- Employee life (lack of time freedom)
- Newsletter business (a real grind)
But There’s One Other Option.
I like the idea of starting a YouTube channel that’s monetized through info products.
I even know the info product.
And the RPM would be way more than my current $3 RPM from AdSense.
It’d be closer to $80, I think.
Level Up, Then?
I’m not going to abandon this project.
But…
If I can make this project a little more systematized and “passive”,
I think I’ll level up to trying to sell info products on YouTube.
To get there, I need to create a real tight set of SOPs for this project. ASAP.