My Content Pal (Blog Writing Agency) Review

chrisQuick Summary: My Content Pal is a premium service. You’ll pay the price, but also get higher-quality content and white-glove service. Consider using them for pillar content or important product reviews.

The differentiating factor of My Content Pal is that they position themselves at the premium end of the content writing spectrum.

This means you can demand higher quality and expect thoughtful content revisions.

As you’ll read from my experience, I did just that.

My Content Pal Review

ServicePriceQuick ReviewSample
My Content Pal8c per word– Surfer optimized
– White glove personalized service
– Very willing to do edits
– Quite a high price point
Read Here

Background Info

  • My Content Pal reached out and offered to give me 10,000 words in exchange for an honest review.
  • I gave them the test article (“Are Blogs Considered Social Media?”) as well as 7 other articles that went onto my main authority site.
  • I didn’t tell them which article I was going to review, or that I was going to reveal the test article to my audience.

Here is the test article for you to read for yourself.


1. They Include Surfer Optimization

nikkiMy Pro: “Surfer optimization is steadily becoming an expected service for premium content providers. The great thing about My Content Pal is that they don’t charge extra for their Sufer optimization service.”

For the included price, they provided a Surfer-optimized document.

The document provided shows how and why they chose to include certain semantic phrases that other articles on the first page of the SERPs were also using.

Believers in the Surfer “comparative SEO” method would likely be very happy with this added offering which, theoretically, will give the article the greatest opportunity to rank.

2. It’s a White Glove Experience

nikkiMy Pro: “I’ve worked with several premium content providers now and I’ve realized a key differentiation factor for premium content services is their white glove onboarding.”

I’ve worked with several premium-priced content services and noticed that a white glove service is often how they justify the premium price.

Included in the price is an extensive onboarding spreadsheet that you need to fill out. It asks questions like:

  • What is the target country?
  • What is the content type?
  • What are your preferred sub-headings?
  • What is the preferred tone of voice?
  • What are some competitor examples?
  • Would you like to include a conclusion?

Furthermore, I had one point of contact – Nikki – who was super friendly and punctual at answering questions. She was a good content manager who seemed to run a tight ship.

3. Revision rounds are smooth and professional

nikkiMy Pro: “I asked for edits to this sample piece and they were very happy to oblige. I was pretty tough with my feedback and they didn’t miss a step in listening and taking action.”

Something I like about white glove blog post writing services is that I feel much more comfortable asking for multiple rounds of review and edits.

And that was the case with this piece.

In fact, of the 8 articles I asked them to write for me, the test article (“Are Blogs Considered Social Media?”) was the one that I was least happy with … and I asked for revisions.

They were more than happy to oblige.

The reason I asked for a review was that I had specifically requested a list of sub-headings and the writer had taken the liberty to insert different (and in my opinion irrelevant) sub-headings.

I was probably a little too blunt in my feedback:

Three irrelevant subheadings have been added:

 – What Are The Benefits Of Blogging?
 – What Are The Benefits Of Social Media?
 – Social Media Platforms

These were not requested in the provided heading outline and are “fluff” – they don’t match search intent.

The point is to clearly show what blogs are (characteristics of blogs); what social media is (characteristics of social media); and then overlapping/differing characteristics in the ‘verdict’ section (which is at present very short – and introduces the term “traditional media”, a term which which hasn’t been defined??). I’d prefer if the “characteristics of blogs” and “characteristics of social media” sections were more well-researched and detailed.

To be honest, if this was a 3c or 4c content writing service, I’d have just rolled my eyes, done the edits myself, and gotten on with life.

But with premium services, I expect a premium product. So, I asked for a revision until I got the quality you’d expect at the 8c range.

And that’s why you pay a premium.

4. Thorough research and high-quality outbound links

nikkiMy Pro: “I thought they did a good job of using quality sources during their research. They also included good data points in most articles they wrote for me.”

One thing that does tend to correlate with a higher price per word is depth of research. And that was the case with My Content Pal.

Overall, I thought all of the articles were pretty well written and thoroughly researched.

In fact, (sorry MCP!) the sample piece was probably the least well-researched of the lot.

But even with this one, you can see there are a ton of outbound links to decent sources. It also appears as if the writer had been trained to seek out datapoint to include in the article. Here is a sentence from the introduction to the piece:

In fact, blogging is one of the most popular forms of social media, with over 409 million monthly active bloggers on WordPress alone.

I don’t know about you, but for me, I really like datapoints and liberal use of outbound links (to high quality and relevant sources) from my writers.

Whether you want to keep those outbound links or not is up to you.

But it’s great to see them there – it shows the writers are using decent sources to get their info.


1. The Price

nikkiMy Con: “The price point of 8c per word is steep if you use my high volume, low competition method. From a high-output blogger’s perspective, it’s hard to justify 8c per word.”

And it seems like they don’t offer discounts for bulk content – at least, it’s not listed on their website.

Agencies would rightly protest: labor costs are high and always rising. That’s true. Premium content deserves a premium price. That’s true, too.

And to be fair to My Content Pal, they actually do deliver good content – much better than several other well-known services that charge in the 6c and up range.

But for a blogger like me, who pumps out anywhere from 150 to 300 articles per month, I can’t justify it.

nikkiReply from Nikki from My Content Pal: “We provide bulk order discounts throughout the year. Sign up to the My Content Pal email list to be the first to know about order discounts. We also offer a 100% Money back guarantee if you are not happy with your first content piece.”

There might be some times when I’d use them again.

I might use them again if I want a high-quality pillar piece of content done. Maybe. But then again, I’d probably hire a specialist content expert from UpWork if that were the case.

Another time I’d think I’d pay 8c from a premium blog writing agency would be for product reviews – I could see myself getting them to do quality product reviews, then pad out the rest of the site with lower-cost info articles.

2. Subheadings that Don’t Match Search Intent

nikkiMy Con:” I’d also have to return to my earlier complaint that, for this particular article, the first iteration had subheadings that didn’t match search intent.”

I’d also have to return to my earlier complaint that, for this particular article, the first iteration had subheadings that didn’t match search intent.

I’m perfectly happy with writers who want to add subheadings that are relevant and match search intent, but really, for an article on “Are Blogs Social Media?”, the readers are definitely not looking for:

 – What Are The Benefits Of Blogging?

 – What Are The Benefits Of Social Media?

 – Social Media Platforms

That’s FAQ fluff, and ideally a content writing service would train their writers not to insert FAQ fluff that doesn’t match search intent (sadly, a lot of agencies appear to do the exact opposite and teach their writers to pad with FAQs. I don’t think MCP necessarily does that, but a bit of ‘fluff’ did slip through the cracks).

nikkiReply from Nikki from My Content Pal: “We would like to apologize for the wrong headings being used. We’ve conducted a workshop on search intent to provide our writers with more training on the subject.”

I asked for those sub-sections to be removed in the revision round, and they obliged.

3. Final Edits Still Required

nikkiMy Con: “Don’t expect the content to be absolutely perfect – especially if you’re a perfectionist! I wouldn’t recommend using them for set-and-forget content publishing. Do your own edits to ensure it ends up in your own voice before hitting publish”

I’ve never, ever, received a piece of content for my most important domains and published it without editing. And that didn’t change with My Content Pal.

If you look at the sample piece, for example, I’d – at the very least – improve the intro, number the H3s, and figure out what Kate the Professional and The Creative Edge actually said, in this passing comment:

The jury is still out on whether blogging is social media. Some, like Kate The Professional, say that they are, while others, like The Creative Edge, argue that they’re not.

nikkiReply from Nikki from My Content Pal: “While we try our best to ensure that all content pieces are up to standard, we do on occasion get asked to do edits and our team pays special attention to the changes that the client wants to ensure that it is perfect! The more you work with us, the better it gets!”

4. You Don’t get to Choose your Writers

nikkiMy Con: “I like the option to see who is writing my content and choose my writers, and My Content Pal doesn’t seem to provide that option.”

I’m increasingly moving toward agencies like BuySellText that list their writers when you put in an order.

It’s a model that is a bit of a hybrid between a marketplace and an agency. You put the order in and you’re told who the writer is – then, you can choose to block that writer next time, or mark them as a preferred writer.

This is one of the most important options to me in a content writing agency, and MCP doesn’t seem to have that option available, or at least not yet.

nikkiReply from Nikki from My Content Pal: “At the moment, this is not something that we offer but we are looking at this option in the future.”

Overall Verdict

Overall, in my opinion, My Content Pal is certainly a high-quality service and they deliver a noticeably better product (the blog post) and a noticeably better service (the onboarding and reviews process) than most services down around the 4c-5c range.

I won’t be ditching my current freelancers and throwing all my money into My Content Pal.

But honest review – they do a good job at a price point I can’t quite afford in the long-term. If you can justify the price point, I’d recommend you give them a shot. They’re probably the best of the 6c-8c services I’ve reviewed so far.